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If You're Thinking of Advertising in the Online Classifieds, You Should Consider How RaveLeads Can Advertise Your Business Online

In Australia, the online classifieds market has traditionally been an area where customers can buy and sell items locally, find local jobs, or search for events in their area. More recently, classifieds such as eBay Australia have started to focus on businesses that wish to promote their services online. There is also a growth in classifieds websites that target buyers instead of shoppers with Free Online Advertising

So whilst they provide an affordable option for businesses to market their services, there are however, some disadvantages to advertising in the online classifieds for small businesses:

Smaller Reach

The reach of the local advertisement is largely limited to the number of people that view that website, unless that classifieds website allows its content to be searched and indexed by search engines, which cannot always be guaranteed

Lack of Reporting

Once your online classifieds advertisement is up and running, you can find out about the effectiveness of your campaign through looking at the number of times your advertisement was viewed, or through your customers mentioning that they saw your ad in the classifieds. This feedback, however, does not tell you about:

• Which geographic areas your local advertisement drew the most attention
• The people that viewed your small business's advertisement in the classifieds online, but chose not to contact your business

Limited Advertisement Placement Control

Regarding where your advertisement appears in the classifieds, it is basically a case of how much you are willing to pay. Your advertisement is displayed alongside your competitors and even if your service is more relevant compared to the user's search, your ad will still appear less prominent when compared to your competitor, if they have paid more for their ad.

The table below shows a side-by-side comparison of how RaveLeads compares with advertising your business in the online classifieds:

Feature		Online Classifieds
Low cost advertising
Fortnightly Advertising Content Updates
No minimum monthly spend
No Contracts
Local Coverage - Region Only
Local Coverage - Nationally
Up and running in a few days
Indepth reporting about your local campaign
Campaign runs until advertising balance is used up
Performance-based advertising - only pay when your business is contacted
High readership spread more even across all demographics

 

What if We Told You That Our Local Advertising Could Generate You Customer Enquiries Tomorrow??

As the above table demonstrates, RaveLeads differs from the online classifieds in that we provide you with a performance-based online marketing service that is effortless, low risk, and guaranteed to dramatically grow your business. With RaveLeads, you will begin receiving a constant flow of local qualified enquiries as soon as your campaign & online profile is activated! Sign up is effortless. We do the work for you and give you the tools to monitor your results online.

Our local ad campaign management experts will work with you to set up your unique lead generation program, constantly adjusting it for maximum performance and to build your business sales enquiries.