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If You're Thinking of Advertising in the Local Classifieds, You Should Consider RaveLeads Local Advertising.

In Australia,local newspapers have always contained a classifieds section for businesses to advertise their products or services. Advertising in the local classifieds section is an effective way to reach more buyers in the local market.

Classified advertisements are still very popular in newspapers because of the reach that many larger newspapers get. In Sydney for example, some local newspapers have a circulation of more than 100,000 readers.

There are however, some disadvantages to advertising in the local classifieds for small businesses:

Narrow Demographic

With more people in the 20 to 35 age bracket researching nearby services online, instead of the local printed classifieds, a business is missing out on the opportunity to reach this key market. A recent study showed that the average age of one particular local newspaper was around 49 years old.

Smaller Reach

The reach of the local advertisement is limited to where that newspaper is distributed. For example, a person in Region A may wish to research local services in Region B, but would not see advertisements for any businesses in the local classifieds of Region B, simply because that newspaper is not delivered to Region A.

Poor Image Quality

Unless you are a larger company, the chances are you cannot afford to advertise your business across a third-page or half page in the classifieds. You therefore have to make do with a smaller advertising space and with this, comes a lower quality image of your product or service due to size restrictions.

Lack of Reporting

Once your classifieds advertisement is up and running, you can find out about the effectiveness of your campaign through printed coupons (that get redeemed), or through your customers mentioning that they saw your ad in the classifieds. This feedback, however, does not tell you about:

• Which geographic areas your local advertisement drew the most attention
• The people that viewed your small business's advertisement in the classifieds, but chose not to contact your business

No Advertisement Placement Control

Frequently local newspapers won't guarantee your small business premium placement in the classifieds on any given page. This becomes a problem if your competitor advertises in the same space.

The table below shows a side-by-side comparison of how RaveLeads compares with advertising your business in the local printed classifieds:

Feature		Printed Classifieds
Low cost advertising
Fortnightly Advertising Content Updates
No minimum monthly spend
No Contracts
Local Coverage - Region Only
Local Coverage - Nationally
Up and running in a few days
Indepth reporting about your campaign
Campaign runs until advertising balance is used up
Performance-based advertising - only pay when your business is contacted
High readership spread more even across all demographics

 

What if We Told You That Our Local Advertising Could Generate You Customer Enquiries Tomorrow??

As the table above shows, RaveLeads differs from the local classifieds in that we provide you with a performance-based online marketing service that is effortless, low risk, and guaranteed to dramatically grow your business. With RaveLeads, you will begin receiving a constant flow of qualified enquiries as soon as your campaign & online profile is activated! Sign up is effortless. We do the work for you and give you the tools to monitor your results online.

Our local campaign management experts will work with you to set up your unique local lead generation program, constantly adjusting it for maximum performance and to build your business sales enquiries.